Dr. Clare Steffen, NCC, BCC, is the founder and executive director of Coaching Choice College in Springfield, Oregon, and an Approved Training Provider for the Center for Credentialing & Education (CCE) since 2012. Along with training future Board Certified Coach (BCC) credential holders, she is focused on holistic education along with life, wellness and business coaching.
Dr. Steffen is a licensed psychologist, certified natural health professional, certified drug and alcohol counselor, and National Certified Counselor. For more than 40 years she has provided mental health services to children, adolescents, adults and families to help them create balanced lives. We recently spoke to her about her work as a CCE training provider.
Why did you decide to become a CCE Approved Training Provider?
CCE is the perfect fit for professionals who are retraining or expanding their business practices. It offers the opportunity to work with entrepreneurs who have an interest in social issues and concerns, and who are committed to sustainability, wellness and integrative-holistic healing models.
What do you enjoy most about training your clients?
My training offers a hybrid approach of self-paced distance learning and individualized training. This allows me to tailor an approach that fits the trainee’s needs and interests, and meets the criterion for CCE courses. The BCC legitimizes their background as a coach. This makes perfect sense for professionals who would like to pursue it, because CCE recognizes our previous training.
Why do you believe this training and credential are important to your clients regarding the work they are doing or plan to do?
Coaching is finding its way to becoming a stand-alone profession. It holds an important place for those who do not need or want to engage in counseling or therapy. It also meets the needs of leaders and executives, business organizations, health and wellness organizations, and career development centers that cannot be served in the same way by psychology, counseling or therapy.
What sort of feedback have you gotten from your clients?
My trainees have created and developed exceptional coaching programs and businesses. My clients have repeatedly stated that they have enjoyed the individualized training approach and the fact that my trainings are self-paced distance learning that allows them to receive feedback as they continue to grow professionally.
What advice would you offer someone who is considering becoming a CCE Approved Training Provider?
To clarify who you are as a coach, and to be able to clearly state your theoretical approach. It is crucial to incorporate the core competency in all of the training provided. Helping trainees be able to identify, articulate and develop their theoretical approach to coaching is an important ethical step and important in understanding their professional identity.
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